@font-face {
  font-family: "Newsreader";
  src: url("/fonts/newsreader.woff2") format("woff2");
  font-weight: 200 800;
  font-display: swap;
}
@font-face {
  font-family: "Inter";
  src: url("/fonts/inter.woff2") format("woff2");
  font-weight: 300 700;
  font-display: swap;
}

:root {
  --blue: #3b8ddb;
  --blue-deep: #1d4f86;
  --navy: #0e1a2b;
  --ink: #142133;
  --muted: #5b6676;
  --paper: #f7f5f0;
  --paper-2: #efebe3;
  --line: #ddd7cc;
  --white: #ffffff;
  --serif: "Newsreader", Georgia, "Times New Roman", serif;
  --sans: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Arial, sans-serif;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }

body {
  margin: 0;
  font-family: var(--sans);
  color: var(--ink);
  background: var(--paper);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

.wrap { max-width: 1280px; margin: 0 auto; padding: 0 24px; }

h1, h2, h3 { margin: 0; font-weight: 400; }
h1, h2 { font-family: var(--serif); letter-spacing: -.015em; line-height: 1.08; }
h1 { font-size: clamp(2.8rem, 5.4vw, 4.9rem); }
h1 span { color: var(--blue-deep); }
h2 { font-size: clamp(2rem, 4vw, 3.2rem); }
h3 { font-size: 1.1rem; font-weight: 600; margin-bottom: .5em; }
p { margin: 0 0 1em; color: var(--muted); }

/* Header */
.site-header {
  position: sticky; top: 0; z-index: 10;
  background: rgba(247, 245, 240, .9);
  backdrop-filter: blur(10px);
  border-bottom: 1px solid var(--line);
}
.nav { display: flex; align-items: center; justify-content: space-between; height: 76px; }
.logo img { display: block; height: 42px; width: auto; }
nav { display: flex; align-items: center; gap: 32px; }
nav a { color: var(--ink); text-decoration: none; font-size: .95rem; font-weight: 500; }
nav a:hover { color: var(--blue-deep); }
.nav-cta { border: 1px solid var(--ink); border-radius: 999px; padding: 8px 20px; }
.nav-cta:hover { background: var(--ink); color: var(--white); }

/* Buttons and links */
.btn {
  display: inline-block;
  background: var(--navy); color: var(--white);
  padding: 15px 30px; border-radius: 999px;
  font-weight: 500; text-decoration: none;
  transition: background .2s;
}
.btn:hover { background: var(--blue-deep); }
.link-arrow { color: var(--ink); font-weight: 500; text-decoration: none; }
.link-arrow::after { content: "\2192"; display: inline-block; margin-left: 8px; transition: transform .2s; }
.link-arrow:hover::after { transform: translateX(4px); }

.eyebrow, .label {
  text-transform: uppercase; letter-spacing: .14em;
  font-size: .78rem; font-weight: 600; color: var(--blue-deep);
}

/* Hero */
.hero { padding: 112px 0 120px; border-bottom: 1px solid var(--line); overflow: hidden; }
.hero-grid { display: grid; grid-template-columns: 1fr 1.1fr; gap: 40px; align-items: center; }
.hero h1 { margin-bottom: 28px; }
.lead { font-size: 1.2rem; max-width: 50ch; margin-bottom: 36px; text-wrap: balance; }
.hero .eyebrow { margin-bottom: 22px; }
.actions { display: flex; align-items: center; gap: 28px; flex-wrap: wrap; }

/* Hero illustration: four panels showing how a brand is built */
.hero-art {
  display: grid; grid-template-columns: repeat(4, 1fr); gap: 14px;
  align-items: end; width: 100%; max-width: 640px; justify-self: end;
  transform: perspective(1600px) rotateY(-14deg) rotateX(3deg);
  transform-origin: left center;
  position: relative; padding-bottom: 28px;
}
.hero-art::after {
  content: ""; position: absolute; left: 4%; right: -4%; bottom: 0; height: 40px;
  background: radial-gradient(ellipse at center, rgba(14, 26, 43, .18), transparent 70%);
  filter: blur(6px); z-index: -1;
}
.stage { animation: rise .8s ease-out both; }
.s2 { animation-delay: .1s; }
.s3 { animation-delay: .2s; }
.s4 { animation-delay: .3s; }
.stage-label {
  position: relative; margin: 0 0 14px;
  font-size: .68rem; font-weight: 600; font-style: italic;
  letter-spacing: .14em; text-transform: uppercase; color: var(--ink);
  white-space: nowrap;
}
/* Arrow from each label toward the next stage */
.s1 .stage-label::after, .s2 .stage-label::after, .s3 .stage-label::after {
  content: "\2192"; margin-left: 10px; font-style: normal; color: var(--muted);
}
.panel {
  display: block; width: 100%; height: auto; border-radius: 12px;
  box-shadow: 0 1px 0 rgba(255, 255, 255, .6) inset, 0 18px 40px -18px rgba(14, 26, 43, .45);
}
.panel.light { background: #f3f1ec; border: 1px solid var(--line); }
.panel.dark { background: linear-gradient(180deg, #14294a, #0e1a2b); }
/* Later stages sit slightly taller, like the mock */
.s1 .panel { transform: scale(.94); transform-origin: bottom; }
.s2 .panel { transform: scale(.98); transform-origin: bottom; }
@keyframes rise { from { opacity: 0; transform: translateY(16px); } to { opacity: 1; transform: none; } }

/* Sections */
.section { padding: 120px 0; }
.section-tint { background: var(--white); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.split { display: grid; grid-template-columns: 1fr 2.4fr; gap: 48px; }
.split .label { padding-top: .6em; }
.statement { font-family: var(--serif); font-size: clamp(1.6rem, 3vw, 2.3rem); line-height: 1.25; color: var(--ink); margin-bottom: 1.2em; letter-spacing: -.01em; }
.body-lg { font-size: 1.12rem; max-width: 62ch; }
.heading-row { margin-bottom: 72px; align-items: start; }

.steps { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(4, 1fr); gap: 32px; }
.steps li { border-top: 2px solid var(--ink); padding-top: 24px; }
.num { display: block; font-family: var(--serif); font-size: 2.2rem; color: var(--blue); line-height: 1; margin-bottom: 20px; }
.steps p { font-size: .98rem; }

/* Retailer logo strip */
.retail { padding: 56px 0 64px; border-bottom: 1px solid var(--line); }
.retail .label { text-align: center; color: var(--muted); margin-bottom: 32px; }
.logos {
  list-style: none; margin: 0; padding: 0;
  display: flex; flex-wrap: wrap; justify-content: center; align-items: center;
  gap: 28px 64px;
}
.logos img {
  display: block; height: 30px; width: auto;
  filter: grayscale(1); opacity: .7;
  transition: filter .25s, opacity .25s;
}
.logos li:hover img { filter: none; opacity: 1; }
/* Optical sizing so each wordmark carries similar visual weight */
.logos .l-amazon { height: 30px; margin-top: 8px; }
.logos .l-walmart { height: 30px; filter: grayscale(1) brightness(.5); }
.logos .l-lowes { height: 44px; }
.logos .l-wayfair { height: 28px; }
.logos .l-chewy { height: 34px; }
.logos .l-tiktok { height: 32px; }

/* Capabilities grid */
.caps { display: grid; grid-template-columns: repeat(3, 1fr); gap: 48px 40px; }
.caps > div { border-top: 1px solid var(--line); padding-top: 24px; }
.caps p { font-size: .98rem; }

/* Global team */
.stats { list-style: none; margin: 0 0 56px; padding: 0; display: grid; grid-template-columns: repeat(3, 1fr); gap: 32px; }
.stats li { border-top: 2px solid var(--ink); padding-top: 20px; display: grid; gap: 6px; align-content: start; }
.stat-num { font-family: var(--serif); font-size: clamp(2.6rem, 5vw, 4rem); line-height: 1; color: var(--blue-deep); }
.stat-label { font-size: .9rem; font-weight: 600; letter-spacing: .08em; text-transform: uppercase; color: var(--muted); }
.map { position: relative; }
.map img, .map-pins { display: block; width: 100%; height: auto; }
.map-pins { position: absolute; inset: 0; overflow: visible; }
.pin-halo { fill: var(--blue); opacity: .18; }
.pin-dot { fill: var(--blue-deep); stroke: var(--white); stroke-width: 2; }
.pin-label { font-family: var(--sans); font-size: 15px; font-weight: 600; fill: var(--ink); paint-order: stroke; stroke: var(--white); stroke-width: 4px; stroke-linejoin: round; }
.regions { display: none; }
.region-name { margin: 0 0 6px; font-size: .72rem; font-weight: 600; letter-spacing: .1em; text-transform: uppercase; color: var(--blue-deep); }
.region-places { margin: 0; font-family: var(--serif); font-size: 1.35rem; line-height: 1.35; color: var(--ink); }

.section-dark { background: var(--navy); }
.section-dark h2, .section-dark h3 { color: var(--white); }
.section-dark .label { color: #9cc5ec; }
.section-dark p { color: #b7c2d0; }
.pillars { display: grid; grid-template-columns: repeat(3, 1fr); gap: 48px; }
.pillars > div { border-top: 1px solid rgba(255, 255, 255, .2); padding-top: 24px; }
.pillars h3 { font-family: var(--serif); font-weight: 400; font-size: 1.6rem; margin-bottom: .6em; }

.contact { padding: 140px 0; }
.contact-title { font-size: clamp(3rem, 8vw, 6.5rem); margin: 16px 0 28px; }
.email-link {
  font-family: var(--serif); font-size: clamp(1.4rem, 3vw, 2.2rem);
  color: var(--ink); text-decoration: none;
  border-bottom: 2px solid var(--blue); padding-bottom: 4px;
  transition: color .2s;
}
.email-link:hover { color: var(--blue-deep); }

/* Contact form */
.contact-grid { display: grid; grid-template-columns: 1fr 1.1fr; gap: 64px; align-items: start; }
.contact-form { display: grid; gap: 18px; }
.contact-form label { display: grid; gap: 8px; font-size: .85rem; font-weight: 600; color: var(--ink); }
.contact-form input, .contact-form select, .contact-form textarea {
  font: inherit; font-weight: 400; font-size: 1rem; color: var(--ink);
  background: var(--white); border: 1px solid var(--line); border-radius: 10px;
  padding: 13px 14px; width: 100%;
}
.contact-form textarea { resize: vertical; min-height: 130px; }
.contact-form select {
  appearance: none; -webkit-appearance: none; padding-right: 40px; cursor: pointer;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='8' viewBox='0 0 12 8'%3E%3Cpath d='M1 1l5 5 5-5' fill='none' stroke='%23142133' stroke-width='1.6' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E");
  background-repeat: no-repeat; background-position: right 16px center;
}
.contact-form input:focus, .contact-form select:focus, .contact-form textarea:focus {
  outline: none; border-color: var(--blue-deep); box-shadow: 0 0 0 3px rgba(59, 141, 219, .18);
}
.contact-form .btn { justify-self: start; border: 0; cursor: pointer; font: inherit; font-weight: 500; }
.field-row { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; }
.hp { position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden; }

.site-footer { border-top: 1px solid var(--line); padding: 32px 0; }
.footer-row { display: flex; align-items: center; justify-content: space-between; gap: 16px; }
.footer-row img { display: block; height: 35px; width: auto; }
.site-footer p { margin: 0; font-size: .88rem; }

@media (max-width: 960px) {
  .hero-grid { grid-template-columns: 1fr; gap: 56px; }
  .hero-art { justify-self: start; max-width: 560px; }
  .split { grid-template-columns: 1fr; gap: 16px; }
  .heading-row { margin-bottom: 48px; }
  .steps { grid-template-columns: repeat(2, 1fr); gap: 40px 32px; }
  .pillars { grid-template-columns: 1fr; gap: 32px; }
  .caps { grid-template-columns: repeat(2, 1fr); }
  .contact-grid { grid-template-columns: 1fr; gap: 40px; }
}
@media (max-width: 600px) {
  /* One spacing rhythm on phones: 20px gutters, 64px between sections */
  .wrap { padding: 0 20px; }
  .nav { height: 68px; }
  nav { gap: 20px; }
  nav a:not(.nav-cta) { display: none; }

  .hero { padding: 48px 0 40px; }
  .hero-grid { gap: 40px; }
  .hero .eyebrow { margin-bottom: 16px; }
  .hero h1 { margin-bottom: 20px; }
  .hero .lead { font-size: 1.08rem; margin-bottom: 28px; }
  .hero-art { gap: 8px; padding-bottom: 12px; transform: perspective(1000px) rotateY(-12deg); }
  .stage-label { font-size: .5rem; letter-spacing: .08em; margin-bottom: 8px; }
  .s1 .stage-label::after, .s2 .stage-label::after, .s3 .stage-label::after { content: none; }

  .retail { padding: 36px 0 40px; }
  .retail .label { margin-bottom: 24px; }
  .logos { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px 12px; }
  .logos li { display: flex; align-items: center; justify-content: center; height: 40px; }
  .logos img { max-width: 100%; }
  .logos .l-amazon { height: 24px; margin-top: 6px; }
  .logos .l-walmart { height: 22px; }
  .logos .l-lowes { height: 34px; }
  .logos .l-wayfair { height: 20px; }
  .logos .l-chewy { height: 26px; }
  .logos .l-tiktok { height: 24px; }

  .section { padding: 64px 0; }
  .split { gap: 12px; }
  .split .label { padding-top: 0; }
  .heading-row { margin-bottom: 32px; }
  .statement { margin-bottom: .8em; }
  .body-lg { font-size: 1.05rem; }

  .steps { grid-template-columns: 1fr; gap: 28px; }
  .steps li { padding-top: 18px; }
  .num { font-size: 1.8rem; margin-bottom: 12px; }
  .caps { grid-template-columns: 1fr; gap: 24px; }
  .caps > div { padding-top: 18px; }
  .pillars { gap: 24px; }
  .pillars > div { padding-top: 18px; }

  .stats { grid-template-columns: repeat(3, 1fr); gap: 16px; margin-bottom: 32px; }
  .stats li { padding-top: 16px; }
  .stat-label { font-size: .7rem; letter-spacing: .05em; }
  .pin-label { display: none; }
  .map { margin-bottom: 28px; }
  .pin-dot { r: 13px; stroke-width: 4; }
  .pin-halo { r: 26px; }
  .regions { display: grid; gap: 20px; }
  .regions > div { border-top: 1px solid var(--line); padding-top: 16px; }

  .contact { padding: 64px 0; }
  .contact-grid { gap: 8px; }
  .contact-title { margin: 12px 0 16px; }
  .contact .lead { margin-bottom: 24px; }
  .field-row { grid-template-columns: 1fr; }
  .contact-form { gap: 16px; }

  .site-footer { padding: 28px 0; }
  .footer-row { flex-direction: column; align-items: flex-start; gap: 12px; }
}
@media (prefers-reduced-motion: reduce) {
  .stage { animation: none; }
  html { scroll-behavior: auto; }
}